Saturday, November 05, 2005

Air India Express named sponsor for Santosh trophy

Fresh from its success with India's Federation Cup tournament, where it introduced Alchemist as the naming sponsor for the first time, Zee Sports has since signed-up low-cost airliner Air India Express for the 60th Santosh national football championship trophy.

Air India Deputy Commercial Director Darius Chibber told media the Air India Express Santosh Trophy sponsorship is for one year with further options. “The sponsorship coincides with the introduction of four weekly flights from Kozhikode to Sharjah and Mumbai. As football is the most popular sport in Kerala, which is the main destination of the Air India Express, we are happy to associate with the event,” he said.

Mahindra United defeated Sporting Clube de Goa 2-1 in extra-time to win the Alchemist Federation Cup title at the Nehru stadium on 30 October. Shanmugham Venkatesh of Mahindra was judged the best player of the tournament. Mahindra received a cash prize of US$26,500 and Sporting US$15,500.

Zee Sports have a ten-year contract with the All India Football Federation for marketing and telecasting football events in the country. The schedule includes three domestic tournaments (Federation Cup, the Santosh Trophy and the National Football League) and the two international events (Nehru Cup and the Rajiv Gandhi Cup).

See also: Zee kicks off India's Alchemist Federation Cup (20 Oct)

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